The ROCK BUND in Shanghai’s Bund hosted a grand brand event blending art and technology. For the global debut of the Mercedes-Benz VISION ICONIC concept car, Liri Structure specially created a high-end temporary exhibition space centered around Clear Tent, presenting a unique immersive launch experience within the city landmark.
During the event, the conspicuous aluminum alloy tent became the visual focus. Featuring a fully transparent PVC wall and a transparent roof, the tent allowed the concept car to blend naturally with the historical architecture of the Bund during the day, showcasing a cross-generational visual dialogue; after nightfall, the clear structure became a display container for light and shadow, with soft lighting creating a pure and technologically advanced atmosphere. The simple and streamlined aluminum alloy frame not only ensured the space’s stability and safety but also aligned with Mercedes-Benz’s minimalist luxury design philosophy.
The transparent space of the Clear Tent perfectly connected the futuristic technology of the concept car with German design language, giving the event space a unique artistic expression. Guests experienced the fusion of history and culture with modern technology in an immersive exhibition environment, while the concept car’s forward-looking design was presented with even greater purity and impact against the backdrop of the transparent space.
Liri Structure has been specializing in temporary space solutions for automotive launch events for many years, providing professional one-stop customized event space services for renowned brands such as Mercedes-Benz, Rolls-Royce, Bentley, BMW, Jaguar, Volvo, Great Wall Motors, and BAIC. With flexible, safe, and visually impactful products, Liri Structure creates more possibilities for high-end automotive events.
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About Us
Liri Structure is the best marquee tent manufacturer, supplier, exporter in China. Our party tents, wedding tents and event tent structures have been exported to over 130 countries.
